It's good to post completely various things on different platforms. As a matter of fact, it might even aid you to increase your interaction.
For example, if you have a look at our Twitter as well as Instagram accounts, you'll notice that we post entirely different points on each platform.
However how do you decide exactly what to post on each social media platform?
To help you with your social media advertising strategy, we would like to share some suggestions and examples that have worked for us and others.
By the end of this article, we wish you'll know precisely what to share on each of your social media sites profiles.
What To Post In Instagram
High-res photos
Instagram has actually become a place where individuals post just the most effective pictures (and also videos) on their account.
After speaking with and checking 11,000 13 to 24-year-olds around the world, Facebook recommends online marketers to "blend in to stand out":
"Instagrammers appreciate visual high quality in visual web content and also will certainly typically make the effort to change the commonplace right into a thing of elegance. Brand names seeking to involve teenagers and also young people will certainly want to supply an organic experience by aiming for quality, also. Pictures as well as video will preferably be gorgeous, thoughtfully made up and skillfully presented."
Right here are a few kinds of top quality photos you can post to Instagram:
Product photos: If you sell physical products such as fashion or food, you can post high-resolution photos of your Product in different setups.
Behind-the-scenes: One more popular kind of Instagram photos from brand names are behind-the-scenes images. These could be images of people in the company, events, or the making of a product (e.g. just how a dish is prepared).
User-generated content: If you can not get ideal Product pictures or enough behind-the-scenes pictures like us (a remote business that produces software application), you could post user-generated material. User-generated web content expanded our Instagram account by over 500 percent in a year.
TIP:
While curating incredible user-generated content for your Instagram account, make certain to request consent from the original poster before re-posting it.
Quotes
Motivational and also inspirational quotes are one of the most preferred material kinds on Instagram (with more than 42 million posts tagged with #quotes at the time of creating).
If you are incapable to get such photos with quotes, you could also develop graphics with quotes using cost-free design devices like Canva and also Adobe Spark.
TIPS:
Right here are 3 ideas from Andrew Hutchinson of Social Media Site Today for obtaining the most from your quote posts:
-- Seek out the very best quotes which support your brand mission
-- Use your own images where possible
-- Don't overdo it
Stories
While it's important to have a consistent theme for your Instagram account, you can be a little versatile with your Instagram Stories. That's because they would disappear in 24 Hr.
There are various means of using Instagram Stories for your advertising. Below are a couple of instances:
- Storytelling.
- Share how-to tutorials.
- Promote an article.
- Share a checklist.
- Reveal minimal time deals as well as promotions.
- Offer free gifts as well as discount coupons.
- Share information, study, as well as statistics.
- Share quotes and also inspiration.
- Introduce an Instagram requisition guest.
- Share announcements, news, and updates.
While sharing your Instagram Stories, remember to keep them according to your Instagram marketing technique.
IDEA: A fast method to produce great-looking Instagram Stories is to begin with a layout. Below are 10 free adjustable Instagram Stories themes you could make use of.